Proteon Blog

Email Analytics

What is Click Through Rate (CTR) and how does it help you figure out the success or failure of your email blast, i.e. whether your newsletters have some impact on your targeted audience or not?

When it comes to creating an excellent newsletter, you put extra effort to write catchy content, choose useful links for your audience to click and calls to action.

Now it’s time to analyze if your audience has responded to those calls to action that you included for them In the newsletter.

Here CTR provides detailed analytics of your email blast

Click through Rate:

  • What It Is: The percentage of email recipients who clicked on one or more links contained in a given email.
  • How to Calculate It: (Total clicks OR unique clicks ÷ Number of delivered emails) * 100
  • Example: 500 total clicks ÷ 10,000 delivered emails * 100 = 5% click through rate

(Using either total clicks or unique clicks in the calculation above works, as long as you use the same approach consistently.)

If you're still using the old jNews newsletter system and want a free upgrade to the new ACYMail system just submit a ticket at the Proteon Helpdesk and we will be glad to help!

What It Is: The percentage of email recipients who open a given email.

Most email marketers are still bent over backwards trying to optimize their subject lines for higher open rates. While this can have a positive impact -- and more opens are a great thing -- you should really be focused on optimizing the clickthrough rates, instead.

The fact of the matter is that open rate can actually be a misleading metric for a few reasons. Most importantly, an email is only counted as "opened" if the recipient also receives the images embedded in that message. Some percentage of your email users likely have image-blocking enabled on their email client. This means that even if they open the email, they won’t be included in your open rate, making it potentially an inaccurate and unreliable metric for Chapters, as it can under-report on your true numbers.

Note: You can get some value out of open rate as a metric if you use it as a comparative metric. For instance, if you compare the open rates of this week's email send to last week's email send (both to the same lists) it might give you some insight since the variables are somewhat controlled.

Email that doesn't comply with the law. 

Many countries have laws in place that have clear guidelines for email senders. The PECRCAN-SPAM and CASL are common examples. 

These laws outline the very basic requirements that must be included in every email such as identification information, unsubscribe mechanisms and expressed consent from your contacts that confirm that they have agreed to receive mail from you.  Senders who don't follow these guidelines may be found liable, face prosecution and will likely also upset their email recipients. 

Unsolicited Email

Email campaigns that are the most successful have one thing in common, they are sent to contacts that have agreed to and are expecting to receive mail from that sender. 

  • Senders need to establish a system of double opt-in confirmation when collecting new addresses.  PMI Chapters partnering with Proteon have this taken care of with the nightly updates via the Proteon ProDEP component
  • Senders need to ensure that any subscriber wishing to unsubscribe can do so easily and quickly.  All Proteon partners have SAFE UNSUBSCRIBE built into all newsletters.

Emails with bad/suspect content (phishing, spam words) 

If your subject line, content or format look or sound like spam or phishing emails then it's a lot more likely to end up in the spam folder or rejected by recipient servers outright. Any similarity to a company or service that does not belong to you can mean your mail gets stopped. In addition, spam trends change regularly, you may be using a particular phrase in your email one week and it might become a problem the next, so you need to review your mail format regularly to ensure that your mail is not resembling a known phishing or spam email. 

Emails with mistakes

Double check your emails before you send. An email that is poorly formed, has spelling mistakes or incorrect data can really affect the success of your current and future campaigns.

Marketing email with attachments

Unfortunately even if you're sending legitimate attachments, your mail may automatically be filtered into the spam folder. Adding attachments are typical protocol for spammers and phishing attacks and many subscribers will not trust mail that includes them.

Newsletter Subscription

My Twitter Updates

Proteon Software RT @PMIROMANIAChapt: Enhance your Leadership strengths by discovering LEADER TANGO competences and attitudes Book your place today at: cont…
Monday, 11 June 2018 18:00
From Vimeo
Proteon Software I just uploaded “Satyam School” to Vimeo:
Tuesday, 27 March 2018 05:09
From Vimeo
Proteon Software I just uploaded “How to Set Up Event Auto Reminders” to Vimeo:
Monday, 09 October 2017 00:19
From Vimeo
Proteon Software I just uploaded “How to Add a Menu Item with Dropfiles” to Vimeo:
Sunday, 08 October 2017 23:47
Proteon Software For those of you who aren't on our newsletter list, here's our June Announcements ( new email, integrations and more
Friday, 09 June 2017 22:30

Facebook Feeds

Subscribe to our Newsletter

proteon logo