Learn about CTR and How To Determine Success of Email Blast

Email Analytics

What is Click Through Rate (CTR) and how does it help you figure out the success or failure of your email blast, i.e. whether your newsletters have some impact on your targeted audience or not?

When it comes to creating an excellent newsletter, you put extra effort to write catchy content, choose useful links for your audience to click and calls to action.

Now it’s time to analyze if your audience has responded to those calls to action that you included for them In the newsletter.

Here CTR provides detailed analytics of your email blast

Click through Rate:

  • What It Is: The percentage of email recipients who clicked on one or more links contained in a given email.
  • How to Calculate It: (Total clicks OR unique clicks ÷ Number of delivered emails) * 100
  • Example: 500 total clicks ÷ 10,000 delivered emails * 100 = 5% click through rate

(Using either total clicks or unique clicks in the calculation above works, as long as you use the same approach consistently.)

If you're still using the old jNews newsletter system and want a free upgrade to the new ACYMail system just submit a ticket at the Proteon Helpdesk and we will be glad to help!

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