Five Types of Emails To Avoid

Email that doesn't comply with the law. 

Many countries have laws in place that have clear guidelines for email senders. The PECRCAN-SPAM and CASL are common examples. 

These laws outline the very basic requirements that must be included in every email such as identification information, unsubscribe mechanisms and expressed consent from your contacts that confirm that they have agreed to receive mail from you.  Senders who don't follow these guidelines may be found liable, face prosecution and will likely also upset their email recipients. 

Unsolicited Email

Email campaigns that are the most successful have one thing in common, they are sent to contacts that have agreed to and are expecting to receive mail from that sender. 

  • Senders need to establish a system of double opt-in confirmation when collecting new addresses.  PMI Chapters partnering with Proteon have this taken care of with the nightly updates via the Proteon ProDEP component
  • Senders need to ensure that any subscriber wishing to unsubscribe can do so easily and quickly.  All Proteon partners have SAFE UNSUBSCRIBE built into all newsletters.

Emails with bad/suspect content (phishing, spam words) 

If your subject line, content or format look or sound like spam or phishing emails then it's a lot more likely to end up in the spam folder or rejected by recipient servers outright. Any similarity to a company or service that does not belong to you can mean your mail gets stopped. In addition, spam trends change regularly, you may be using a particular phrase in your email one week and it might become a problem the next, so you need to review your mail format regularly to ensure that your mail is not resembling a known phishing or spam email. 

Emails with mistakes

Double check your emails before you send. An email that is poorly formed, has spelling mistakes or incorrect data can really affect the success of your current and future campaigns.

Marketing email with attachments

Unfortunately even if you're sending legitimate attachments, your mail may automatically be filtered into the spam folder. Adding attachments are typical protocol for spammers and phishing attacks and many subscribers will not trust mail that includes them.

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